Modelling Clinical Excellence: A Course in Personal Branding for Practice Managers

About This Course

Learn how to develop a strong personal brand vision, maintain consistent image and communication skills, and balance personal and professional branding in dental practices with this course. Impact your practice management, staff influence, decision-making, leadership, and patient relationships.

Why Take This Course?

This course addresses a common problem faced by UK dental professionals – the need to stand out in a competitive market. Personal branding has become increasingly important in recent years, and dental practices are no exception. By developing a strong personal brand, dental professionals can differentiate themselves from their competitors, build trust with patients, and establish themselves as leaders in their field. This course provides valuable insights and practical strategies for building and maintaining a strong personal brand in the dental industry.

This course is beneficial because it covers the importance and role of personal branding in dental practices, as well as how to develop and maintain a strong personal brand. It also discusses the impact of personal branding on practice management, staff influence, decision-making, leadership, and patient relationships.

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How This Course Supports GDC Enhanced Dental CPD

“Dental professionals have a duty to keep their knowledge and skills up to date. A primary qualification is only the first step in their education and development which should last throughout their professional life” General Dental Council

Learning Objectives	Anticipated Outcomes
1: By the end of this course, learners will be able to understand the concept and importance of personal branding in dentistry.	1: Upon completion of the course, participants are expected to have developed a clear understanding of their unique value proposition, and be better equipped to communicate this effectively in various professional contexts.
2: Upon completion, learners will have the capacity to create and articulate their unique personal brand that aligns with their professional identity.	2: As a result of this course, learners will likely contribute positively to the field of dentistry by exhibiting high standards of professionalism and personal branding, thus enhancing the overall image of the profession.
3: Participants will demonstrate their ability to apply personal branding strategies effectively to foster trust with patients and improve patient experiences.	3: The course should lead to greater personal brand clarity among learners, boosting their confidence and enhancing their professional credibility.
4: By the final session, learners will have mastered the skill of maintaining their personal brand consistently across all platforms and adapting it with their professional growth.	4: In the wider context, the course aims to contribute to the development of a more patient-centric approach in dental practices, as professionals optimize their personal branding to better serve patient needs.
5: At the course’s conclusion, attendees will have developed the competency to regularly assess the effectiveness of their personal brand and understand the need for continuous learning and progression in strengthening it.	5: Following the course, the expectation is that attendees will consistently demonstrate congruency between their professional behaviors and the unique value proposition outlined in their personal brand statement.

Regulatory Standards

GDC	CQC
✅ A – Effective Communication ✅ B – Effective Management ✅ C – Maintenance in Field of Practice ✅ D – Maintenance in Patient Confidence	✅ Caring ✅ Effective ✅ Leadership ✅ Responsive ✅ Safe

🕐 90 minutes of Enhanced Dental CPD

Course Description

The course covers the importance and role of personal branding in dental practices, how to develop a personal brand vision, building and maintaining a strong personal brand through consistent image, communication skills, networking, digital branding, and personal and professional brand balancing. The course also discusses the impact of personal branding on practice management, staff influence, decision-making, leadership, and patient relationships.

Course Outline

Section 1

Section 1 of the course covers the importance of personal branding in dental practices, the role of professional identity, and the difference between personal and corporate branding. It also includes exercises to help students reflect on their current brand and develop a personal brand vision. Building and maintaining a personal brand is discussed, including creating a consistent image, communication skills, networking, digital branding, and strategies for upholding brand integrity. Finally, the section covers how personal branding can impact practice management, staff influence, decision-making, leadership, patient relationships, and trust.

Section 2

Section 2 of the course focuses on developing a personal brand vision, including defining branding goals, recognizing strengths and areas for improvement, aligning personal brand with practice vision, creating a brand statement, and examining successful dental practice managers’ branding strategies. It also includes building and maintaining a personal brand, including creating a consistent image, improving communication skills, networking, digital branding, keeping the brand relevant, upholding brand integrity, personal development, continuous learning, balancing personal and professional branding, handling criticism and brand challenges, and applying personal branding to practice management, influencing staff and promoting a positive work culture, decision-making and leadership, patient relationships, and trust.

Section 3

Section 3 of the course focuses on building your personal brand in the context of dental practices. It covers topics such as creating a consistent image, communication skills, networking, digital branding, and maintaining your brand’s integrity. Additionally, it explores how personal branding can impact practice management, staff influence, decision-making, patient relationships, and trust.

Section 4

Section 4 of this course focuses on maintaining your personal brand, including strategies for keeping it relevant and upholding its integrity, personal development and continuous learning, balancing personal and professional branding, and handling criticism and brand challenges.

Section 5

Section 5 of the course covers the application of personal branding in practice management, including its impact on staff, leadership, decision-making, patient relationships, and fostering a positive work culture.

Course Reviews

⭐⭐⭐⭐⭐
Great course on personal branding for dental practices. I particularly enjoyed the section on digital branding and how to effectively use social media platforms to promote your brand.

✅ Met Course Objectives

✅ Met Course Outcomes

✅ Would Recommend

✅ Had Positive Impact

⭐⭐⭐⭐⭐
As a seasoned dental professional, I found this course to be extremely valuable in enhancing my leadership skills and decision-making processes. The section on the impact of personal branding on practice management was particularly enlightening.

✅ Met Course Objectives

✅ Met Course Outcomes

✅ Would Recommend

✅ Had Positive Impact

⭐⭐⭐⭐⭐
I highly recommend this course for all dental professionals. The section on networking provided practical and actionable steps for improving patient relationships and growing your practice.

✅ Met Course Objectives

✅ Met Course Outcomes

✅ Would Recommend

✅ Had Positive Impact

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